la fit



text + drawings

Location : Highgate, WA

Design Team : Ohlo Studio

Photo credits : Kristoffer Paulsen

LA FIT typifies the new typology of boutique fitness studios; merging exercise and lifestyle by offering tailored, fun workouts imbued with personality. The design creates a playful, clean space that integrates retail while providing a welcoming space of sociability for both staff and clients. The LA FIT materiality plays off high tech sports fabrics and references to contemporary workout wear, while the colour scheme references the high energy, pop culture of 80s Los Angeles.

The design concept is in the process of being rolled out across further venues.